An appealing marketing strategy for a company is to launch a brand-new product into the market. Such a product defines a new category or it's a totally new application of some prior product. To help ...

Mimaki Europe has unveiled its new vision, structure, and go-to-market strategy against a backdrop of new products making ...

For example, the company debating whether to release a new product may have identified that ... The analysis team develops the strategy to revisit the decision in six months in hopes of costs ...

MacCormack, Alan, W. Crandall, P. Toft, and P. Henderson. "Do You Need a New Product-Development Strategy?" Research-Technology Management 55, no. 1 (January ...

Management highlighted AI-driven retention efforts and new product strategies as mitigation measures. The suspension of the dividend raises questions about financial health and long-term capital ...