Sonny Vaccaro, the man behind Michael Jordan's 1984 Nike deal, said that his friendship with Deloris Jordan is still intact ...

Bo Knows Endorsements . Bo Jackson, a star in both the NFL and MLB, ... Deion Sanders was Nike’s second signature athlete after Bo Jackson, but Nike didn’t make him cross trainers.

Nike is one of the brands sponsoring many famous athletes. When you think about where the world’s wealthiest athletes are making their endorsement money, it comes from many brands we regularly ...

Athletes and brands have long shared lucrative partnerships, but in recent years, lifetime endorsement deals with companies like Nike, Adidas, and more have become the pinnacle of financial ...

To discover the all-time worst athlete endorsements, ... Once a celebrated sports icon and a major draw for brands like Nike, Lance Armstrong’s endorsement deals took a massive hit following ...

Angel Reese's rise in the WNBA has been nothing short of electric, both on the court and off. The Chicago Sky star, who ...

"We are excited to enter this new partnership with Nike, a brand that consistently champions athletes and sport around the ...

The long wait is over. Auburn athletics is officially "Team Nike." ...

Nike is on the path to recovery and poised to maintain its leadership in athletic apparel and footwear, according to a new note from Argus.

At the “Just Frame It: How Nike Turned Sports Stars into Superheroes” exhibition, visitors viewed vintage sports posters featuring athletes like Michael Jordan, Bo Jackson, and Billie Jean King. They ...