CyFair Elite girls basketball, with a history of top talent, pursues a third national title as new stars step up for Nike ...

The top female players in basketball used to have to wait until they reached the pros to nab a shoe deal but the advent of NIL has changed all of that. Players like Cameron Brink, Paige Bueckers ...

Michael Jordan and LeBron James are the other two Nike basketball players to have lifetime deals with the shoe and apparel company. Said Nike executive vice president of global sports marketing ...

There are five different brands that sponsor the 12 players on the roster, but no brand is more prevalent than Nike with six players on USA’s 5x5 Men’s Basketball Team.

#Nike has added five young basketball athletes to its name-image-likeness (NIL) roster, including LeBron James’ son and one of his high school classmates, JuJu Watkins. @jujuballin ...

3 Nike Basketball Shoes That Are Sitting on Shelves / In this story: Memphis Grizzlies; Boston Celtics; Milwaukee Bucks; The past year was a pivotal time for signature sneaker lines among NBA players.

Bueckers, a senior with the Huskies, is the first NIL athlete to receive a Nike shoe. She will wear a player-exclusive edition colorway of the Nike G.T. Hustle 3.

Nike needs to sign players to the Kobe brand, just like Jordan. Seeing so many men and women ball players wearing Kobe’s at the Olympics. 8-10-24 - let’s get that gold for Mamba.