Nike's shift from "Just Do It" to "Why Do It?" reflects America's cultural embrace of hesitation over action, marking a troubling trend in brand messaging.

The sportswear giant’s return to performance technology sparked a sellout of its latest shoe in Australia ahead of the ...

Nike’s explosively growing running franchise now offers consumers options that no other major running brand can currently ...

Unlike a super shoe, Project Amplify isn't about making people quicker. But I'll be damned if it isn't fun to run fast.

Golf apparel is a massive industry now. Gone are the days of golf clothing being limited to a few major sporting goods ...

It takes a lot to put a smile on my face. I’m skeptical by nature and am always trying to cut through any marketing jargon to determine if something lives up to the claims. It’s probably why I’ve ...

Now, Nike has unveiled Project Amplify, the world’s first powered shoe system for running and walking, designed not necessarily for elite marathon runners, but for everyday athletes who just want to ...

Nike has unveiled Project Amplify today, which is the brand's latest footwear innovation and designed to help athletes walk more effortlessly. According to Nike, Project Amplify is not just a sneaker ...

Nike might have grown revenue 1% last quarter, but management forecasts a sales dip during the current period. Although competition will always be fierce in apparel and footwear, this company's ...

Spend any length of time with the folks who create products at Nike and you understand that they genuinely believe it when they say “If you have a body, you’re an athlete.” Project Amplify ...