Nike quietly locks in Paige Bueckers’ brand future, filing a trademark that signals bigger plans beyond player-exclusive ...

This is the same logo that appeared on Bueckers' player-exclusive colorway of the Nike GT Hustle 3 that dropped in December ...

On December 26, news broke that Nike has filed a new trademark for Paige Bueckers' signature logo with the logo, which looks ...

The former Naismith College Player of the Year Bueckers clearly has a very bright future ahead of her in the WNBA. But as for her rumored new logo, it has gone the way of Nike’s logo for Caitlin Clark ...

Jordan Brand is taking a more understated approach to its flagship line with the upcoming release of the Air Jordan 40 “Wolf ...

Bram Kohlhausen is not just any former athlete; he is a symbol of resilience and determination. Known for leading TCU to a dramatic victory against the Oregon Ducks in the 2016 Alamo Bowl, his ...

Nike revisits the legendary Waffle Racer, an iconic shoe from the late '70s featuring one of its most enduring innovations.

If there were ever a moment when basketball’s future stopped pretending to knock and instead rang the doorbell with authority ...

Discover the top 7 Nike picks perfect for surprising your loved ones this New Year 2026, blending style, performance, and thoughtful gifting.

Alcaraz likes bright colors and sleeveless shirts, while Sinner prefers darker colors and a more buttoned-up aesthetic.

Billboard chooses the 10 hottest musician sneaker team-ups of 2025, each one a collision of culture, style and storytelling.

For several weeks now, leaks of FC Barcelona’s kits for next season have been circulating, but the specialist outlet Footy ...