Nike's move to appeal to more female athletes continued with its first Super Bowl ad in 27 years.

Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...

Indiana Fever guard Caitlin Clark has been showing her Mamba mentality long before she made it to the WNBA. The post Calls ...

In 2020, former CEO John Donahoe became Nike's CEO and switched to a direct-to-consumer strategy to pursue higher gross margins. As a result, some of Nike's products were removed from third-party ...

Nike is dropping multiple hyped Jordan 1s in February, but is the sneaker losing its appeal? We break down whether too many releases are killing the hype.

Nike (NYSE: NKE), one of the world's largest athletic footwear and apparel makers, was once considered a resilient blue chip ...

The 62-year-old was finally kicking up his feet after working a 30-years-stint at Nike, when he got the call to cut his retirement short and lead the sports giant ...

It might be tempting to buy Nike's stock after its steep drawdown, but it faces too many pressing issues. Apple's stock won't skyrocket anytime soon, but it should continue to generate bigger gains ...

Footwear giant Nike (NKE) is going big on a Super Bowl Ad Campaign to win back consumers and create demand. Nike has started ...

In 2020, former CEO John Donahoe became Nike's CEO and switched to a direct-to-consumer strategy to pursue higher gross margins. As a result, some of Nike's products were removed from third-party ...