The last time Nike showed an ad during the Super Bowl was in 1998, featuring all-male athletes. It wouldn't be until 27 years ...

Nike has triumphantly returned to its roots, focusing on sport while overinvesting in brand, but undoing the damage from the ...

Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...

Nike is dropping multiple hyped Jordan 1s in February, but is the sneaker losing its appeal? We break down whether too many releases are killing the hype.

What happened to Nike over the past decade? Ten years ago, Nike claimed it could grow its revenue at a compound annual growth ...

Footwear giant Nike (NKE) is going big on a Super Bowl Ad Campaign to win back consumers and create demand. Nike has started ...

BMO Capital analyst Simeon Siegel maintained an outperform (buy) rating on the stock. The analyst also raised the firm's price target from $92 to $95, implying 27% upside over the current $75 share ...

Nike Inc. (NYSE:NKE), the global leader in athletic footwear and apparel with a market capitalization of $112.93 billion, is undergoing a significant strategic reset under new leadership. This ...

Nike (NYSE: NKE) is unlikely to experience a strong turnaround in China in the near term, according to UBS analysts, who ...

Nike has decided to return to Super Bowl advertising after a 27-year break, in an effort to revive its dwindling sales.

Nike unveiled its first Super Bowl commercial since 1998 during Sunday’s NFL broadcast. Created by Wieden+Kennedy Portland, ...

Nike’s new chief executive officer Elliott Hill is making the rounds with top industry analysts to update them on the state ...