Driving sales through social media requires a lot more work than just detailing your offering and prompting people to ...

Product marketers craft narratives that position the product effectively, address critical customer challenges and guide ...

A Skift strategy profile of Extended Stay America, with an interview with Greg Juceam, the hotel group's president and CEO.

With digital dominance, strategic ad placements, and changing consumer behavior, the IPL marketing playbook is evolving. Who’s winning the brand war?

This expert reckons sponsorships need to build connections as B&T reminds industry that little can match an open bar.

At e4m Pitch CMO Summit Mumbai 2025, panellists discussed how brands are strategically leveraging different types of ...

Webjet executives have unveiled a strategy to revitalise the brand and raise awareness of the extent of ... as positive even though two years of no earnings growth was “disappointing”.

Maybach sold almost ten cars weekly in India last year, showing a 145% growth. The ultra-wealthy buyers led this trend. Many customers were under 40 years old. The company unveiled a new model and has ...

Women With Spark was created to celebrate the amazing work of women in the industry who are rising to the top in their ...

Right now, I'm just going back to work, and I'm trying to keep the awareness on my brand. If any conflict eventually ... despite reports to the contrary, he holds no ill-feeling towards Meghan.

Comic Relief is back again for another Red Nose Day this Friday. The charity has been in action since 1985 and has been part ...