For over 20 years, Underscore Marketing has specialized in breaking boundaries to drive our clients’ success, offering full-service strategy, media, and advanced omnichannel analytics.

Funnel.io. Funnel.io, a popular omnichannel marketing hub, takes a slightly different approach with what they have branded as Funnel AI. While I mentioned that generative AI solutions generally ...

MM+M editor-at-large Marc Iskowitz kicked things off by asking Susan Abedi, chief strategy officer at 81qd, how she’d define that new and oh-so-popular term, “omnichannel.” “With multichannel — the ...

There’s no doubt that reaching the right person at the right time is fundamental to an omnichannel marketing campaign. But what is the secret to being truly successful at it? Rommel Fernandez ...

Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. Every department (or agency) that specializes in a particular ...

Recast, a data-focused marketing analytics and forecasting platform, is on a mission to change that. By leveraging AI, the company is able to replicate the work of hundreds of manual data science ...

Marchex Omnichannel Analytics Cloud helps marketers connect customer conversions driven from all paid media channels – including search, display and video, social and sites – to calls made to ...

Key Takeaways Marketing automation tools boost productivity and lead quality.Top tools in 2025 include AI-based platforms for ...

Google Analytics 4, officially taking over UA in July 2023, offers marketers some exciting — and challenging — changes. Editorial Channels Marketing & CX Leadership ...

SAN FRANCISCO, April 24, 2025--Hightouch, the pioneering data and AI agents platform for marketers, today announced it has been named "Omnichannel Analytics Solution of the Year" in the 3rd annual ...