The choice of orange as the colour of Hermes is a combination of practical considerations, historical ties to equestrianism, and the strategic development of a strong brand identity. Over the ...

Brands target India’s ‘orange’ men on whatsapp (opens in a new window) Save ... “It is a beautiful colour,” he says, peering down at his near-fluorescent facial hair.

No other colour can be as attention grabbing as orange. And this bright and lurid colour is currently the new favourite hue of the season with the likes of Jahnvi Kapoor, Nora Fatehi, Kylie Jenner ...

In India, colour schemes are about emotion, tradition and meaning. While the perfect shade can elevate a brand, the wrong choice can alienate consumers and tarnish trust. Here’s how to steer ...