A powerful brand needs three main things: a clear strategy, eye-catching visuals, and a great customer experience. Start by ...

The digital marketing and communications world moves fast — what worked last year might feel outdated this year.

Kia EV Day, the brand will emphasize its leadership in Platform Beyond Vehicle (PBV) technology, redefining EV usability with ...

A strong personal brand not only reinforces your credibility, but also ensures your ongoing relevance in the C-suite as the ...

As the brand celebrates its 60th anniversary, chief brand officer Anuj Bhasin talks about the company's strategy to win the ...

According to Rospatent data, products that can be produced in Russia under the David Beckham brand are textiles for the home and sports, as well as goods for newborns and the furniture industry ...

Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...