Global box office revenue will top pre-COVID-19 levels in 2026, admissions won’t rebound by 2028, says PwC in a Global Entertainment & Media Outlook.

In its Global Entertainment & Media Outlook 2024-2028, PwC projects that by 2028, "advertising will make up almost 28% of all the money that streaming services make," marking a notable increase ...

Ad spend topped consumer spending globally last year. Total entertainment and media industry revenue rose 5% to $2.8 billion in 2023 and should hit $3.4 trillion in 2028, the firm said, led by ads ...

In 2020, UK-based advertising trade org ISBA and PwC found that publishers receive just 51% of ad spend … and that 15% of ad spend can’t be attributed at all. They called for an overhaul of ad tech ...

PwC Projects 25% U.S. VOD Ad Growth Through 2027 - 06/19/2023. by Karlene Lukovitz @KLmarketdaily, June 19, 2023 ...

Expert, rubbished by PwC, buys apology ad. In a nasty hissy-fit that backfired on global accounting giant PricewaterhouseCoopers, aggrieved computer forensic expert Daniel Ayres confirmed he ...

PwC missed out on the purchase of creative shop The Monkeys in 2017, eventually bought by Accenture for $63 million, which after purchasing British agency Karmarama in 2016, later added Australian ...

Per PwC’s report, ... Ad spending, which surpassed consumer spending last year, is estimated to top $1 trillion in 2026, and will grow at a 6.7% CAGR through 2028.