Curry Brand, which Curry launched in 2020, is a sub-brand of Under Armour. It was created in partnership with the NBA star ...

Wings star rookie Paige Bueckers is known for her rotating sneaker collection, but now she's exposing the method behind her ...

The Dallas Wings rookie shared that her former UConn Huskies teammate picks her shoes, giving Stephen Curry the opportunity ...

After being taken first overall in this year's draft, Paige Bueckers has lived up to the bar set for her thus far.

The Golden State Warriors star made a huge splash by signing De’Aaron Fox to his brand in 2023. Since adding Fox, the Curry ...

Paige Bueckers, this year's top overall pick, has lived up to the hype in her rookie season with the Dallas Wings, making a ...

The NBA continues to grow, as seen by the massive contract extensions players are receiving, such as Phoenix Suns guard Devin Booker's latest deal, which can re ...

Maybe Bueckers could follow in Fudd’s footsteps and make the leap from Nike to Under Armour in the future. Fudd became the first athlete to join Curry Brand through an NIL deal back in 2021.

Wings game was a sneak peek of what could be on the way: a back-and-forth boxing match between the WNBA's past two No. 1 overall picks, who double as global phenomena with a combined 6.2 million ...

Bueckers’ former collegiate teammate and rumored girlfriend, Azzi Fudd, is a Curry Brand athlete. Despite her allegiance to Nike, she revealed Fudd’s involvement in her sneaker choice.