The 2024 Paris Olympics are paying off for NBCUniversal.. The media giant said Tuesday that it will set a new Olympic record for advertising revenue with its coverage of the games, topping Tokyo ...

NBCUniversal is beating its own bullish forecasts for the Summer Olympics in Paris, with ad revenue projected to set a record north of $1.25 billion.

The network said it is poised to set a record for advertising related to the Olympics as ratings for the Paris games soar. REUTERS. NBC drew 28.6 million viewers for Friday’s opening ceremony ...

NBCUniversal previously stated it was on pace to surpass $1.2 billion in advertising sales for the 2024 Paris Olympics. Digital ad revenue also reached a new milestone, more than doubling that of the ...

NBCUniversal is setting a record of its own in the 2024 Paris Olympics.. The Comcast-backed media conglomerate expects to win more than $1.25 billion in advertising tied to the big athletic ...

The 2024 Paris Olympics is still some 9 months away, but it’s already delivering for U.S. rightsholder NBCUniversal. According to Dan Lovinger, the president of Olympic and Paralympic ...

The Summer Olympics in Paris are poised to set a record for advertising revenue, according to NBCUniversal.. Dan Lovinger, President of Olympic & Paralympic Partnerships at NBCU, said $1.2 billion ...

The Paris Olympics have so far been a runaway hit for NBCUniversal, which achieved an advertising sales record and has seen ratings blow past recent prior Games. But there is an even bigger marker ...

Nike Inc. is spending more than ever on marketing around the Olympics in a global advertising blitz as it tries to reinvigorate sales and spark a comeback for the world’s largest sportswear company.

The Olympic flag is rasied at the Place du Trocadero in front of the Eiffel Tower during the Opening Ceremony of the Olympic Games Paris 2024 on July 26, 2024, in Paris, France.

NBCUniversal’s 2024 Paris Olympics Advertising Sales “Pacing Ahead” of Prior Games. The company says it has sold out of its "Prime Pods" and all spots for live coverage of the opening ceremony.

We were shocked by the mockery of the Last Supper during the opening ceremonies of the Paris Olympics. C Spire will be pulling our advertising from the Olympics. — C Spire (@CSpire) July 27, 2024 ...