With a media budget of around Rs 850 crore, Dabur would be looking to benefit from the rub-off effect by promoting its ...

As Mukesh Ambani led Reliance's Campa Cola entering the market with aggressive pricing, the competition will intensify in the ...

Read more on Latest Business News on India.com. Mukesh Ambani’s Campa vs Pepsi, Cola, vs Amul: Rs 10 soft drink market in India set to explode due to.... Meet man who once sold milk on bicycle ...

Reactive advertising keeps brands in the cultural conversation, but does it build loyalty or just fuel fleeting buzz? As ...

Opinions will always differ, but our current economic environment seems rather uncertain to me, with tariffs, tariff wars, ...

The Dutchess Community College Foundation’s annual Our Community’s Bridge to the Future gala will take place Saturday, March ...

A strike involving Finland’s major breweries and soft drink plants has begun, affecting production at Hartwall, Olvi, and ...

From colours to symbols and typography, cultural factors play a pivotal role in determining how products are perceived and ...

Throughout the U.S. and beyond, smaller regionally specific brands are local treasures, beloved by generations for providing ...

Ferrero has joined forces with other key industry groups including Mondelez, General Mills and Unilever in support of the ...

Generali Investments chugged into PepsiCo with a $2.06 million stake, grabbing 13,558 shares during the fourth quarter. Other ...

Mukesh Ambani is set to rupture the Indian markets known for its ‘pay less, get more’ attitude. This time, his product is ...