With a media budget of around Rs 850 crore, Dabur would be looking to benefit from the rub-off effect by promoting its ...

As Mukesh Ambani led Reliance's Campa Cola entering the market with aggressive pricing, the competition will intensify in the ...

It is worth noting that Rs 10 price has been favored in several consumer goods sections, expanding the accessibility of the ...

Several beverage makers including PepsiCo, Coca Cola, Amul, Campa Col, etc are launching their brands at a competitive price ...

Reactive advertising keeps brands in the cultural conversation, but does it build loyalty or just fuel fleeting buzz? As ...

PepsiCo’s Poppi acquisition proves just how rewarding disrupting traditional categories and building a strong brand can be, ...

Cola’s founder, studied medicine at UNC. In August 2024, Pepsi secured the pouring and exclusive vending rights contract for UNC’s main campus.

PepsiCo announced on Monday that it has entered into an agreement to purchase prebiotic soda brand Poppi for $1.95 billion.

With the onset of the summer season increasing the demand for affordable cold drinks among the middle class, the market ...

In October last year a Coca-Cola employee contacted Pepsi, and offered to sell stolen information from the beverage giant for ...

PepsiCo is buying Poppi, the popular prebiotic soda brand, in a $1.65 billion deal.

According to observers, the deal indicates Reliance’s pan-India ambitions since until last year, Campa Cola was available only in select markets. Last week, when Pepsi took a swipe at Coca-Cola ...