Coke and Pepsi’s respective forays into prebiotic soda also come at a time when there is growing political discussion about ...

With a media budget of around Rs 850 crore, Dabur would be looking to benefit from the rub-off effect by promoting its ...

For today, I report on a new sustainability pledge from Coca-Cola following activist investor pressure. It might not seem like a big advance, but it shows environmentalists still have a seat at the ...

As Mukesh Ambani led Reliance's Campa Cola entering the market with aggressive pricing, the competition will intensify in the ...

The cofounder of Just Ice Tea and Honest Tea says he’s using drinks to make a difference with healthier consumers, a cleaner planet, and better treatment of workers.

Reactive advertising keeps brands in the cultural conversation, but does it build loyalty or just fuel fleeting buzz? As ...

Mukesh Ambani is set to rupture the Indian markets known for its ‘pay less, get more’ attitude. This time, his product is ...