Perceptual maps are the only way to understand what your position is in the market and how the market views you vs. your competitors. In fact, if you don't have a perceptual map, in essence you're ...

A new research project is setting out to explore the positive and negative effects that future generations of augmented reality (AR) technologies could have on ...

A new research project is setting out to explore the positive and negative effects that future generations of augmented reality technologies could have on society.

A technique called sonification allows new discoveries, brings out subtleties in dense data, and makes astronomy more accessible.

Magic mushroom research reveals that their effects are not so much about hallucinations but about a less-inhibited self.

Kristīne Daukšte’s new installation brings the viewer into a landscape of flux, where materiality, space, and memory converge to evoke the sensation of being “in-between.” Drawing inspiration from TUR ...

The difficulty of modeling reasoning in practical syllogisms led Berinstein to propose an alternative view of sensual actions: to consider perception, rather than thought, as the source of motivation, ...

It is tempting to assume that our brains proceed in the same way, mapping estimation of confidence to estimation of time. In fact, elapsed time can be computed while a decision is being made simply ...

The impulse our artists have to make art for art’s sake creates a very generous environment,” gallerist Borrego Curro told Observer during ART WKND GDL.