A health communication expert and public health researcher at Temple University in North Philadelphia talks making healthy ...

To assess the effectiveness of interventions aimed at perceptual disorders after stroke compared to no intervention or control (placebo, standard care, attention control), on measures of performance ...

For example, I used segmentation analysis and then perceptual mapping and vector message modeling to understand how medical mistrust might affect the decision to get vaccinated for COVID-19 among ...

The same tools that companies use to sell products can be used to encourage people to get vaccinated, get a colonoscopy or get treated for an infection.

Mathematical models and 3D maps Another powerful marketing tool that I use is a process known as perceptual mapping and vector message modeling.