Perceptual mapping is a graphical technique allowing you to plot competitor brands and identify holes where new products can profitably be developed. Consumer perceptions of products are the input ...

Developing a perceptual map is an important element in determining marketing strategy for your firm, especially when it comes to finding the optimal positioning for your brand. A perceptual map takes ...

Market researchers use perceptual mapping to compare products (and potential products) based on the perceptions of customers. The purpose of a perceptual map is to identify the images that consumers ...

A perceptual map is a diagram that market researchers and businesses use to show and comprehend how target buyers perceive and feel about a specific brand or product. A different name for perception ...

Netherlands, 11th Sep 2024 - The technology has changed the dynamics of trade and commerce. There has been a shift in the working of customer relationships. It is the customer that matters. You have ...

In recent time, 3rd party silicon IPs have proved to be cost-effective and catalyst for accelerated product development. Most of the program managers rely on well proven IPs with history of qualified ...

Opinions expressed by Entrepreneur contributors are their own. There’s no such thing as standing still or remaining flat. If you aren’t moving your business forward, then you are going to very quickly ...

When was the last time you did an assessment of how your competitors are positioned relative to your product or company? If you haven't done a competitor positioning assessment recently, you're not ...

Health Communication; Research Methods; Statistical Modeling. Development of effective health campaign message strategies; Development of perceptual mapping and cognitive modeling and simulation tools ...