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The owners sought to replace the name at the pinnacle of the tower with the building’s address, but relented in the face of community opposition.
International marketing expert Philip Kotler is in Melbourne this week telling Australian companies how best to position their brands in the face of new global challenges. These challenges include ...
Since writing his first book in 1967, Philip Kotler has gone on to become one of the foremost voices on marketing strategy, and five decades on he is still as candid as ever.
Philip R. Ruppel is President of McGraw-Hill Professional, a leading global publisher of print and electronic content and services for the business, scientific, technical, and medical communities.
Philip Ruppel, formerly president of McGraw-Hill Education's professional division, has joined Phaidon as chief operating officer.
Kotler has also stretched marketing outside the business arena, writing articles, for instance, about how to apply marketing to health-care organisations, to individuals (celebrities) and even to ...
Kotler is also gently critical of legislators and policy makers — and by implication, economists — who offer single-fix solutions. Most cause more problems than they solve.
Kotler Impact and Northern Education Group jointly organised Modern Marketing Conclave-2023 Modern Marketing Conclave-2023 was held for the first time in Bangladesh at the Grand Ballroom of Dhaka ...
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