That was the core theme of thought-provoking episode 33 of the Marketing Smarts Live Show, titled "How Being Strategic About Content Development Can Boost Results and Save Time and Money!" The show ...

Though not a checklist per se, the 4Ps that provided many of us our first framework of marketing can also serve as simple but meaningful checkpoints for assessing and, if needed, adjusting marketing ...

SMBs rely heavily on social media for marketing and growth, study says More than a quarter of SMBs use artificial intelligence for their marketing and social media efforts, per Verizon Business and ...

GSK has shifted towards a global marketing model influenced by a Netflix-style approach that aims to match content to the person receiving it. Richard Staines heard about this new strategy at the ...

Multilevel marketing (MLM), also known as network marketing, is a strategy used by direct sales companies to encourage existing distributors to recruit new distributors.

AstraZeneca is a company with a turbulent history but, for now, a promising future. We take a look at the company's story, from its creation as a merger of two equals, to its recent major ...

Brand Strategy. Courtesy of Vital Farms. Vital Farms cooks up sponsorship, custom ad for Hulu hit ‘The Bear’ ... The chain plans to meaningfully ramp up marketing spend as it seeks to bounce back from ...