On 27 May, marketing guru Professor Philip Kotler celebrated his 94th birthday, honoured by Sri Lankan marketers and ...

Philip Kotler, regarded as the Father of Modern Marketing, emphasised the importance of understanding customer needs and creating value beyond just price and distribution. Byron Sharp, through his ...

The Philip Kotler Museum of Marketing with Hermawan Kartajaya opened its doors on 27 May 2025, offering a permanent space where the history, philosophy, and future of marketing are put on display.

The Iraqi edition of Essentials of Modern Marketing, co-authored by global speaker Sadia Kibria alongside a team of international experts including renowned marketing strategist Philip Kotler, is ...

Think of your company as a high-performance racing vehicle. It has great potential, is constructed for speed, and is designed for efficiency. But without petrol, not even the most formidable machine ...

This programme equips leaders with marketing leadership skills, integrating AI to drive growth, optimise decision-making, and lead in an evolving landscape. AI is transforming marketing, changing ...

According to Northwester University marketing professor, Philip Kotler, marketing information systems combine "people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute ...

Above all, the strategic marketing process should give you a sense of direction and a clear idea of what you hope to achieve. On the one hand, this may sound like no big deal, but this sense of ...

Outsourcing marketing needs—whether to a fractional leader, specialized agency, freelancer or integrated team—gives companies access to high-level strategy, specialized skills and tactical ...

Healthcare marketing and solutions company Merge has acquired strategic consulting firm Blazer. The 2024 MM+M Agency 100 honoree unveiled the deal on Monday morning. The terms of the transaction were ...