That was the core theme of thought-provoking episode 33 of the Marketing Smarts Live Show, titled "How Being Strategic About Content Development Can Boost Results and Save Time and Money!" The show ...

The luxury strategy : break the rules of marketing to build luxury brands by Kapferer, Jean-Noël. Publication date 2012 Topics Luxuries -- Marketing, Luxury goods industry, Product management ...

Think of your company as a high-performance racing vehicle. It has great potential, is constructed for speed, and is designed ...

On 27 May, marketing guru Professor Philip Kotler celebrated his 94th birthday, honoured by Sri Lankan marketers and ...

Philip Kotler, regarded as the Father of Modern Marketing, emphasised the importance of understanding customer needs and creating value beyond just price and distribution. Byron Sharp, through his ...

Outsourcing marketing needs—whether to a fractional leader, specialized agency, freelancer or integrated team—gives companies access to high-level strategy, specialized skills and tactical ...

Ford Motor Co. reported a 16% gain in May sales, completing a streak of sales surges this year. Ford's strongest sellers were SUVs and pickups.

This programme equips leaders with marketing leadership skills, integrating AI to drive growth, optimise decision-making, and lead in an evolving landscape. AI is transforming marketing, changing ...

The Philip Kotler Museum of Marketing with Hermawan Kartajaya opened its doors on 27 May 2025, offering a permanent space where the history, philosophy, and future of marketing are put on display.

Healthcare marketing and solutions company Merge has acquired strategic consulting firm Blazer. The 2024 MM+M Agency 100 honoree unveiled the deal on Monday morning. The terms of the transaction were ...