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CANNES, France – Dan Hodges, managing director of Consumers in Motion, yesterday spoke with Elaine Chum, digital marketing lead for Philips, at the Cannes Lion annual advertising festival in ...

Quelch, John A., and Margaret L. Rodriguez. "Philips Healthcare: Marketing the HealthSuite Digital Platform." Harvard Business School Case 515-052, May 2015. (Revised September 2015.) ...