Here’s how to do it effectively. The post Why your marketing isn’t working — and how an audit can help fix it appeared first on MarTech.

This eliminates data silos, reduces tech confusion, and allows every team, from marketing and sales to support, to access a shared, continuously updated customer profile. The benefits are immense.

The bank’s proprietary artificial intelligence platform, Ally.ai, has been tested with 2,200 employees in marketing, audit ...

Today, ON24 (NYSE: ONTF), a leading intelligent engagement platform for B2B sales and marketing, announced it has been ranked a top platform in variou ...

Artificial intelligence-driven sales and marketing startup Clay Labs Inc. today announced that it has raised $46 million in new funding on a $500 million valuation to enhance its platform for data ...

VANCOUVER, British Columbia-- (BUSINESS WIRE)--Black & White Zebra (BWZ), a leading media tech company, has announced the rebranding of its B2B SaaS sales and marketing platform, formerly known as ...

Given that marketing campaigns typically extend across multiple platforms and audiences, users might find the impact of the new tool limited. Lastly, Inside Sales and overall selling to B2B ...

On May 15, Oceania Cruises debuted Oceania Insider Connect, a travel advisor platform that will aid them in sales and marketing efforts with a co-branded website, AI-generated social media posts and ...

Acquisition adds comprehensive restaurant ordering and AI-powered marketing solutions to Giftify's digital commerce ecosystem Combined platform connects over 185,000 restaurants with enhanced ...

As CEO of a customer engagement platform, I hope to shed light on the hurdles of cross-channel marketing and offer insights and recommendations to overcome them. These recommendations are based on ...