By embedding machine learning into the core of pricing infrastructure, organizations can shift from reactive to proactive.

What these three pricing strategies have in common is that they have nothing to do with their customers' value perceptions and, therefore, inevitably leave money on the table. Neither do they in ...

4. Economy pricing An economy pricing strategy involves targeting customers who want to save as much money as possible on whatever good or service they’re purchasing.

Is your Pricebook pricing tiers shaped by intelligent analysis of billions of data? By relying on intuition, you are likely leaving 20% of In-Store Profit unrealized.

To understand the potential benefits of data-enhanced pricing strategies, let’s first look to an e-commerce leader that has already put similar strategies in place: Amazon. Cost-plus and value-based ...

Quickly rising labor costs are a major concern for quick-service operators these days as initiatives to accelerate minimum wage increases dominate the news. Since 2014, many states and municipalities ...

Airlines are increasingly utilizing AI to develop personalized pricing strategies that cater to individual traveler preferences and optimize revenue. In this article, we delve into how AI is reshaping ...

He says leaders should instead reevaluate their pricing strategy—or develop one for the first time—to better respond to customers during the slump and keep them when the economy recovers.

Key topics include: pricing strategy, dynamic pricing, market research, supply and demand, innovation, media, entertainment, professional sports, and the travel and tourism industry.

So a well-conceived pricing strategy is definitely worth the effort. But I’ve seen the disastrous effects of a one-size-fits all pricing strategy many times.