With marketing spending expected to reach historic highs, it’s important for marketers to ensure that every dollar invested ...

Apple Vision Pro provides an opportunity to explore broader strategies that any business can apply when introducing ...

Introduction The marketing landscape is evolving at an unprecedented pace, driven by advances in artificial intelligence.

Whether your business is targeting other businesses (B2B) or consumers (B2C), they all have one thing in common: people.

Discover how Canva is expanding in India with localised pricing, AI-powered tools, and innovative marketing strategies. Learn ...

As pricing strategies evolve, integrating decoy pricing with advanced technologies and ethical frameworks will ensure its relevance and sustainability in marketplaces.

MicroStrategy's rebranding highlights its BTC focus and innovative financing, positioning it for growth amid evolving BTC ...

Cracker Barrel's rural-first strategy, menu innovation, and modernization efforts position it for growth. Read here for more ...

Unilever increased its brand and marketing investment to its highest level for over decade in 2024, as it focused on backing ...

Pricing effectiveness is also affected by other marketing tactics, like promotions and advertising. If there are substantial changes over time in these tactics, the true impact of pricing strategies ...

From service splitting to premium pricing, learn how to structure your SEO offerings to maximize client investment.

On January 17, 2025, the US Federal Trade Commission (FTC) released the preliminary observations and findings from its ...