With marketing spending expected to reach historic highs, it’s important for marketers to ensure that every dollar invested ...

Apple Vision Pro provides an opportunity to explore broader strategies that any business can apply when introducing ...

Marketers succeed when they have a clear strategy. Marketing strategy frameworks provide a route to success. Here are five to ...

Pricing effectiveness is also affected by other marketing tactics, like promotions and advertising. If there are substantial changes over time in these tactics, the true impact of pricing strategies ...

Acquire cutting-edge techniques from marketing, data science, AI, behavioral science, and microeconomics to create pricing and monetization strategies that give your firm a competitive advantage.

Students who are not enrolled in the MSc Marketing degree should not take this course, and should take the "MG4J3 Principles of Pricing" course instead. The content of the course is organised into two ...

Introduction The marketing landscape is evolving at an unprecedented pace, driven by advances in artificial intelligence.

[Tiered pricing] boosts the number of users on data plans and should provide a corresponding boost to mobile advertising and marketing, since that industry's metrics are all about eyeballs,? said ...

Whether your business is targeting other businesses (B2B) or consumers (B2C), they all have one thing in common: people.

By WAYNE PORTER NET Association of Realtors There’s a long list of things to consider before putting property on the market this year. But one stands head and shoulders above the rest: It’s the role ...