For years, accounting firms have treated marketing budgets as a line-item percentage, often hovering between 2% and 3% of firm revenue. But recent trends reveal a smarter shift underway. High-growth ...

Margo Waldrop digs into the highs, lows and occasional existential crises of content work. Today, she argues that a little ...

CHAGEE has appointed Ang Qianling as head of social and digital media of Asia Pacific (APAC), underscoring the tea brand’s ...

Bitcoin-backed yield products may appeal to retirees seeking alternative income, but only if structured with safeguards, ...

Ed Sheeran is taking musical promotions to the next level as he broke the internet with a new musical collaboration with ...

StyleDemocracy and 55 Rush team up to boost retail engagement and lead generation through digital and experiential marketing.

Credo Brands Marketing's shares plummeted 20% to ₹132 following disappointing June quarter results, with a 36% drop in net ...

Hybrid creators blur the line between brand and performance. To stay relevant, brands must evolve their strategies—or risk ...

Hudson Global, Inc. (the “Company” or “Hudson RPO”) (Nasdaq: HSON), a leading global total talent solutions company, announced today the strategic integration of McKinsey CMO Group (“CMRG”), a ...

Hrithik Roshan fans assemble! The superstar has announced a special contest ahead of the release of his much-awaited film War ...

True purpose-driven branding may not show dramatic results immediately, but you’ll soon see its impact if purpose permeates ...

Structured as a cross-functional unit, the AI Council combines specialists, strategists, and technologists to align emerging ...