A product/service strategy emphasizes your large selection or products with additional features. A customer service strategy points out your superior service.

You have a good product or service. You have a good strategy. So why aren't you succeeding? You're likely missing the critical puzzle piece: culture.

Product Strategy offers a cradle-to-grave approach for managing and optimizing the life of a product or service. This program will equip you to think like the CEO of your product or service, all in a ...

Meanwhile, product and merchandise teams should clean and optimize their product mix online and in stores. “Retailers should think through what demand is going to look like across all the different ...

The key to capitalizing on the shift to digital products and services requires an intentional multicloud strategy. Here are 5 ways to do it.

WALNUT CREEK, Calif.—Mace Security International is ready to expand the role of what a security company can do for its dealers. According to Mace CEO Dennis Raefield, three new hires, the acquisition ...

There are key factors to consider in deciding which name for a new product will resonate with target audiences, align with the brand identity and, most importantly, sell.

Consumers have less trust in offerings labeled as being powered by artificial intelligence, which reduces their interest in ...

ServiceNow Inc. today advanced its plans of establishing a bigger foothold in vertical markets by introducing new products for telecommunications providers and financial firms.. The announcement ...

Product Positioning and Differentiation Strategy. In a competitive business world, ... Positioning is how you provide your product or service brand identification as you go to market.