Cost strategy: As part of the cost strategy the company should decide whether they want to be the cost leader and offer a low-cost product or choose the premium category.

It’s a best practice that more and more customer-experience-minded companies are embracing, UserTesting’s chief product officer says. And AI is making it easier than ever.

For example, a prominent business development strategy for a SaaS company might be cold-calling potential clients. A larger, more diverse company's strategy could revolve around market analysis ...

We learned that we can be just as efficient in some regards. Of course, there is nothing that beats seeing the product in person.” David Lee, director of business development, Crestview Collection ...

Effective product development strategies are essential in today's fast-paced business environment. To maintain growth and competitiveness, organizations must prioritize accelerating product ...

Every company that sees technology as a competitive differentiator needs a product strategy. And every person who touches a product inside of an organization directly contributes to its success or ...

1. Market Penetration. The least risky growth strategy for any business is to simply sell more of its current product to its current customers-;a strategy perfected by large consumer goods ...

Product development (“PD”) is a core competency for any product-oriented company, whether a Fortune 100 firm, a small engineering business, or a technology-based startup. Commercializing innovative ...