The further into your business journey you get, the harder it is to change a product — especially if you already have thousands of happy customers — but it would be possible to launch ...

The once-dominant flower has given way to products like pre-rolls and various new categories, including the booming edibles segment, preferred by 30% of consumers, she said.

The Buyer's Journey: The Evolution of Knowledge and Product Answers Knowledge content has come a long way in the past few years. It’s an area of innovation.