The gap between being able to measure incrementality and being able to use it is larger than you think, says Colin Lewis.

Google Threat Intelligence Group has found hackers are now using AI tools like Gemini to make malwares that can self write, ...

Digital marketing is rapidly changing as a business is forced to change and innovate in order to compete. One of the newest ...

Leading HBM device makers and foundries must simultaneously handle multi-layer chip stacking, die warpage, and shorter ...

Your real problem: 40kW racks, melting datacenters and rising power bills Opinion In recent discussions with industry vendor ...

The Chinese province has launched its biggest ever consumer subsidy programme to revitalise its economy, but shoppers remain ...

Influencer marketing has transformed how brands connect with consumers in the last ten years. In categories like fashion and ...

AI-Cloud innovator Ankit Agarwal promotes democratizing technology to empower global SMBs with white-label platforms, GenAI automation, and accessible risk mitigation tools.

The rise of the AI-native organisation isn’t a story about technology. It’s a story about human potential, amplified by ...

It's OK to have an American brand of the game, with its own inherent quirks, to believe that "derby" does not rhyme with "Arby's" and to posit that soccer, as a television product ... any format that ...

The global hyperbaric oxygen therapy (HBOT) devices market is projected to expand at a CAGR of 6.5% by 2025. Key factors fueling this growth include the rising prevalence of acute and chronic ...

A feature is a tool that helps users perform a task better and faster, while a process is a repeatable, measurable way of ...