When organizations prioritize a clear purpose over profit, they have a positive influence on consumers and stakeholders of ...

You don’t need a PR team that specializes in AI. You need one that understands how to craft the right message, deliver it to ...

A powerful brand needs three main things: a clear strategy, eye-catching visuals, and a great customer experience. Start by ...

Marketers succeed when they have a clear strategy. Marketing strategy frameworks provide a route to success. Here are five to ...

Saint Louis University's certificate in product and brand management is designed to provide students with an understanding of the processes and strategies for introducing new products and building ...

predictive retail data and real-time market insights that empower brands to work smarter, not harder, in their product and retail strategy. While segmenting by generation can be useful ...

This article will explore some categories of brand differentiation and suggest a few tried-and-tested strategies your company can adopt to effectively differentiate your product or service and create ...

In today’s competitive business landscape, standing out from the crowd is essential. One of the most effective ways to ...

Smith, author of “No Bullsh*t Strategy: A Founder’s Guide to Gaining Competitive Advantage with a Strategy That Actually Works ” (Matador, 2023), argues that most businesses are playing a losing game ...

In the third article in a 2025 Consumer Outlook series, experts offer insights on how brand positioning must evolve with shifting markets. To read the first article in the series, click here.