When organizations prioritize a clear purpose over profit, they have a positive influence on consumers and stakeholders of ...

You don’t need a PR team that specializes in AI. You need one that understands how to craft the right message, deliver it to ...

CHENNAI/MUMBAI: Reliance Consumer Products (RCPL) has acquired the iconic FMCG brand Velvette, which revolutionised personal care products such as sha.

Forget the era of hyper-polished influencers and #sponsored saturation, brands have found a new, more authentic voice: their ...

India media mandate after a competitive four-month pitch. Starting April 2025, they will handle GCPL's media strategy, ...

In this new era, the strongest brands will arise not solely from advertising, but from authentic relationships and ...

When it comes to protecting intellectual property (IP), there are always “miles to go before you can sleep.” A mid-stage ...

How can a new beauty brand get noticed? By using Digital PR to engage with editorial sections of key media while also ...

As innovation accelerates, the future of the fashion industry is becoming increasingly intertwined with technology.

But MicroStrategy’s recent decision to rebrand to Strategy is a stroke of genius, and you could argue it’s long overdue. This ...

The industry is poised for significant growth in 2025, fuelled by robust digital revenues and shifting consumer behaviors. Media experts weigh in.

Crocs' FY24 revenues grew by 3.1%, driven by its Crocs brand, while HEYDUDE brand saw its revenue coming in flat YoY. See why ...