When organizations prioritize a clear purpose over profit, they have a positive influence on consumers and stakeholders of ...

You don’t need a PR team that specializes in AI. You need one that understands how to craft the right message, deliver it to ...

CHENNAI/MUMBAI: Reliance Consumer Products (RCPL) has acquired the iconic FMCG brand Velvette, which revolutionised personal care products such as sha.

The alcohol industry is undergoing a significant transformation with the rise of cannabis-infused and alternative beverages. Yet, bringing these products to market is anything but simple.

Mercedes-Benz navigates the BEV transition with Core segment growth amid sales drops. Read why MBGAF stock is a Hold, in my ...

In marketing, Xiaomi uses a strategy of limited availability to extend product anticipation and attention. This strategy not ...

Forget the era of hyper-polished influencers and #sponsored saturation, brands have found a new, more authentic voice: their ...

How can a new beauty brand get noticed? By using Digital PR to engage with editorial sections of key media while also ...

In today’s fast-paced digital world, staying ahead in e-commerce and retail means embracing innovation. Traditional marketing ...

As innovation accelerates, the future of the fashion industry is becoming increasingly intertwined with technology.

Kering chairman and CEO François-Henri Pinault shared his strategy for 2025 at the group’s earnings meeting and following ...