SNL 50: A Look At Marketing Nostalgia, Humor And Shining Stars
To get inside the SNL 50 marketing juggernaut, I spoke with NBCU’s Chief Marketing Officer for Advertising and Partnerships ...
20 Strategies To Highlight The Uniqueness Of Your Product Or Service
When organizations prioritize a clear purpose over profit, they have a positive influence on consumers and stakeholders of ...
Behind Nascar’s evolving strategy—what brands need to know
STP and Goody’s are among the brands made famous by Richard Petty and Nascar exposure. Earnhardt fans were known to be fierce Budweiser and Chevrolet loyalists. Strong associations exist today between ...