This episode examines a marketing campaign and its potential market impact on American Eagle shares. Errol and Gus explore ...

Career advice abounds on what to do to get a promotion. For many American workers, especially given the difficulty of the current labor market, staying in their current organisation and moving up ...

Merchandise is a sophisticated marketing channel that reinforces brand identity, drives action and builds emotional ...

Digital PR is an essential part of any serious ecommerce marketing strategy, and brands should focus on building targeted publisher relationships, creating data-led campaigns, building linkable assets ...