CriticalPoint, an El Segundo-based investment bank and advisory firm, announced in June that its affiliates acquired Pura ...

Ryan Heuser, co-founder and former president of Paul Frank Industries, has been appointed as Pura Vida’s new chief executive officer, effective immediately. Founded in 2010 in La Jolla, California, ...

Affiliates of CriticalPoint have announced the acquisition of Pura Vida Bracelets from fashion and lifestyle brand Vera Bradley, Inc. Terms of the acquisition were not disclosed. Founded in 2012, ...

Founded in 2010, Pura Vida Bracelets resonates with consumers everywhere with a colorful, surf-inspired aesthetic that distinguishes its stackable jewelry, accessories, and apparel.

Founded in 2010 in La Jolla, Calif., Pura Vida began as a digitally native jewelry and lifestyle accessories brand, selling hand-crafted bracelets and jewelry made by artisans from Costa Rica.