Affiliates of CriticalPoint announced today the acquisition of consumer wearables brand Pura Vida© Bracelets ("Pura Vida") from Vera Bradley, Inc. (NASDAQ: VRA). Under CriticalPoint's ownership ...

Founded in 2010 in La Jolla, Calif., Pura Vida began as a digitally native jewelry and lifestyle accessories brand, selling hand-crafted bracelets and jewelry made by artisans from Costa Rica.

Founded in 2010 in La Jolla, California, Pura Vida began as a digitally native brand selling hand-crafted bracelets and jewelry made by artisans from Costa Rica.

--Affiliates of CriticalPoint announced today the acquisition of consumer wearables brand Pura Vida© Bracelets from Vera Bradley, Inc.. Under CriticalPoint's ownership and operational expertise ...

Pura Vida was repeatedly named to the Inc. 5000 list of fastest-growing private companies, and in 2019, the company was acquired by Vera Bradley, Inc., a maker of high-end handbags and accessories.

Ryan Heuser, co-founder and former president of Paul Frank Industries, has been appointed as Pura Vida’s new chief executive officer, effective immediately. Founded in 2010 in La Jolla, California, ...

The 140-foot-long friendship bracelet fans saw only in New Orleans and Indianapolis ahead of their Eras Tour shows will soon belong with Taylor Swift.

Taylor Swift's personal services company, Firefly Entertainment Inc., purchased the 140-foot-long inflatable friendship bracelet that adorned the Caesars Superdome during her sold-out Eras Tour.

Friendship bracelets and a Taylor Swift connection; why Kansas City Chiefs’ latest TikTok video has grabbed attention A clip dropped by the Kansas City Chiefs on TikTok zoomed in on the ...

Taylor Swift’s company is poised to buy the stadium-sized friendship bracelet that hung from the Caesars Superdome during the Eras Tour, but approval for the sale was delayed.