A new purple M&M has joined the bag! "Purple" is the chocolate candy's first-ever female peanut M&M and its newest character for the first time in a decade, the brand announced Wednesday, Sept. 28.

The new character – whose name is Purple – resembles a peanut M&M candy piece and she was designed to represent acceptance and inclusivity with "her earnest self-expression," according to a ...

Candy: From factory to Halloween bag 05:10. Mars has introduced its first new M&M character in more than a decade. The new purple "spokescandy" is a peanut M&M designed to represent acceptance and ...

Purple joins Red and Yellow, introduced in 1954, Blue, Green and Orange from 1998, and Brown, debuting in 2012. “Peanut-shaped” Purple is the third female in the line-up, joining Brown and ...

The company announced the feminist-forward candy wrappers Thursday, saying it will exclusively display M&M’s female characters: the green, brown and most recently introduced purple M&M.

The candy was made in purple when M&Ms were launched in 1941, according to Teen Vogue, but it was replaced by tan eight years later.

Purple M&M's were standard when the candy debuted in 1941 but were replaced by tan in 1949. In 1995, fans voted to swap the beige buttons with blue M&M's.

Rocks & Rolls Candy. Sour Purple Candy 😱. Posted: April 17, 2025 | Last updated: July 12, 2025. More for You ...

The candy maker has taken steps to become more inclusive, but those plans have melted away – at least until the Super Bowl on Feb. 12. ... brown and most recently introduced purple M&M.