The rainbow brite cake is a hockey puck shaped color explosion wrapped in icing and covered in nonpareils. Their rainbow sugar cookies are intricate artworks of saturated color and frosting.

Rainbow Brite is getting a remix from Crayola Studios and Hallmark, which are teaming to develop a new TV series and feature film inspired by the 1980s children’s franchise. The theatrical movie ...

This spring, The Loyal Subjects are releasing Easter-themed Rainbow Brite and Strawberry Shortcake Cheebee figures. These can be found at Five Below (if you are lucky). Each set will have a few ...

Victoria Lozano, EVP, Crayola, said: “Working alongside Hallmark, Original Film and Cake, our large-scale plans for Rainbow Brite across film, TV and beyond demonstrates Crayola Studios’ broad ...