Adrian Mardell is resigning as Jaguar CEO months after the automaker's polarizing ad campaign featuring androgynous models drew comparisons to Bud Light's controversy.

The family-owned company, which touts itself as America's oldest watchmaker, is handing the reins to a new generation.

The President’s recent comments show how brand decisions, even years old, can remain high-profile targets in public and political discourse.

These 7 brands, like Facebook and Aunt Jemima, were rebranded after years of intense public complaints and backlash.