Beyond rebranding your website, creating a new logo, and offering swag, think about your overall message. Create a campaign to inform the rest of the organization what your team does.

Rebranding isn't merely a marketing ploy; it is an enterprise-wide strategic growth accelerator. When executed correctly, it can expedite essential changes throughout the organization.

5) Be clear about the specific objective of your rebranding strategy: overcoming a crisis, new mission or vision for your business, market repositioning, merger/acquisition, new location, etc.

2. Competitor Analysis In order for brands of all types and sizes to find success during a rebrand, they should be spending a lot of time and resources on competitor analysis. This is specifically ...