Relationship marketing is more than just sending “Happy Birthday” emails or offering loyalty points to your customers. It is ...

Personalized, relationship-driven engagement is becoming a key strategy for brands aiming to build meaningful, long-term relationships with their customers.

Customers develop relationships with products and brands more so than the places where they purchase the product. Nurturing that relationship between your customer and your brand can have powerful ...

The customer-facing aspects of relationship capital require a profound rethinking of marketing. For the first time, companies can forge two-way, interactive, personalized relationships with all ...

Businesses that take the time to humanize the brand-customer relationship are discovering that it not only drives engagement and growth, it’s vital in our technology-saturated world.

At the exact moment when a customer is proving who they are to receive an offer, many brands send them off-site to a ...

To keep your customers engaged (and not running for the hills), you have to build the customer relationship in the same thoughtful, deliberate way you would build a romantic relationship — one ...

Rocket CRM, a technology provider, has introduced enhancements to its CRM automation system, designed to streamline customer ...

CENTENNIAL, Colo.--(BUSINESS WIRE)--Arrow Electronics, Inc. (NYSE:ARW) today announced it has expanded its relationship with Amazon Web Services (AWS), enabling Arrow to globally resell, manage ...