TORONTO — When Olivia Glauberzon pulled up to the loading docks at two Hudson’s Bay Co. stores last Wednesday, she had ...

BPCL and HPCL stand to gain from lower crude prices, boosting marketing margins and profits. Risks include policy changes.

The retail and e-commerce sectors have significantly changed their business operations because predictive analytics is ...

As part of its growing focus on retail media, The Drum will be covering Shoptalk’s new dedicated track, The New Market, ...

The Tesco marketing boss discusses dropping ‘Food Love Stories’, working “hand in glove” with retail media and being at one ...

New Salesforce data shows consumers are interested in using AI agents for loyalty point optimization, customer service and ...

Amazon announced its Retail Ad Service, offering retailers the ability to place and sell ads directly on their own ecommerce ...

Just under half of marketing leaders (43%) see C-suite influence as crucial, compared with just 23% of what the WFA describes ...

What began as a strategy for retailers has quickly become a multi-industry movement. The world’s biggest retail media ...

Designer Brands is also concentrating on its VIP rewards program, which represents 90% of its transactions. The company aims to relaunch the program in 2026 after reshaping its VIP Rewards and perks.

The problem hasn’t been identifying what Lands' End’s problems are - as far back as 2017, then-CEO Jerome Griffith, only ...

New integration combines Clutch’s AI-powered Customer Data Platform (CDP) with advanced 1:1 Loyalty, Stored Value, and Offer management capabilities.