Fenty Beauty, The Weeknd and Paramount are among the marketers testing new ways to merge virtual and physical shopping experiences and sales.

Online gaming platform Roblox has improved its commerce capabilities by launching its commerce application programming ...

Roblox announced Thursday that creators can now sell physical merchandise directly within their games and experiences on the ...

The ability to purchase physical products will be available in all-ages experiences for U.S. users ages 13 and up. Roblox ...

Roblox is bringing real world shopping to its digital in-game experience. Check out this piece to know all about what is ...

Roblox built its fashion audience by selling digital Gucci and Burberry bags. Now, you can buy physical clothes and beauty ...

Roblox just rolled out a feature that lets creators sell real-world merchandise directly inside their games. Through its new ...

Roblox is going to let creators sell physical items from their games. The company has been testing its tools to do so since ...

Roblox is diversifying its revenue streams into areas like real-world commerce and ads as it aims to capture 10% of the $180 ...

Roblox is a great service with plenty of games, called experiences. There are so many experiences already in the engine that ...