Make science work for everyone, every day. Healthcare is evolving. Once confined to clinics and in-office appointments—healthcare is now in our homes, routines, and daily choices. The shift towards ...

AI-Powered Journeys. I believe technology lies at the heart of meeting these evolving consumer expectations, and new AI technologies are already invisibly powering our journeys—helping spark ...

In this article I observe some of the nuances of neuromarketing under 3 headers, focusing on its role in understanding consumer mindset, decision-making, and its impact on purchase decisions.

“There is a legitimate role for credit in our society for those who use it appropriately. And you don’t want to shut that down,” Gruber said. After the CARD Act was passed and the CFPB was created, ...

Demand for an inferior good drops when incomes rise and people prefer to buy more expensive, substitute items. The term refers to affordability, not quality.

McKernan, who Trump tapped in February to head the consumer watchdog and was awaiting Senate confirmation, will now be nominated for the role of undersecretary of domestic finance at the U.S ...