Revealed at the Watches and Wonders event in Geneva, the novelties are spread across Rolex’s Daytona, Yacht-Master, Sky-Dweller, GMT-Master, Explorer, Oyster Perpetual and Day-Date collections ...

Rolex's new watches for 2023 offer color and wit, and include a puzzle-piece-style Day-Date, a new Rolex's New Watches for 2023: New Daytonas, Zany Day-Dates and More ...

A whole Starburst wrapper’s worth of eye-popping 36mm Rolex Oyster Perpetual are also on the way: cotton-candy pink, sunburst orange, forest green, a reddish blood orange, and an icy light blue.

'Oyster Perpetual Submariner Date in Oyster Steel with Green Cerachrom Bezel and a Green Dial with Large Luminescent Hour Markers'. Or, if you prefer: the Rolex Hulk. Introduced in 2010, it ...

Rolex's Oyster Perpetual Lady-Datejust, Oyster Perpetual Day-Date 36 are part of a new crop of women's watches that dazzle with brilliant diamonds and gold. They're also popular with celebrities ...

Earlier in the year, Rolex announced that it would not introduce any new models for 2020, but this summer, it did a double take and began touting new pieces for fall -- bursting with color.